Reception building with plant in the background

Who we are.

Starters E-Components Generators Automotive Hungary Kft. (S.E.G.A. Hungary Kft.) is one of the biggest employers in the North-Eastern-Hungarian region and located in the industrial park of Szirmabesenyő, bordering the city of Miskolc.

As the largest European production plant of SEG Automotive – a global automotive supplier with 6.000 employees in 14 countries – we manufacture and co-develop starter motors, alternators, and components for electrification on nearly 50.000 m2.

We are deeply ingrained in the region, with a strong network of partners – including the cities of Miskolc and Szirmabesenyő, the University of Miskolc, and a strategic partnership with the Hungarian government.

Our highly modern production facility and development center contribute to the present and future of the automotive industry with reliable products and innovations that drive change.

We are the motor – for the mobility of today and tomorrow. And the motor for your career.

2 men and 2 women having team discussion in a lounge area
About us

Our history in Hungary.

Hungarian location history timeline


The history of the Miskolc location starts as part of the Bosch group in the so-called "Hall Nr. 2". Belonging to the SG (starter motor & generator) division, we look back on a 100-year history. Already back then, we had our own small Development Center – nowadays, our development team has grown to over 100 engineers.


As a big milestone the 1.000.000th starter motor is produced.


The product portfolio is enlarged and the 1st New Base Line alternator is produced in the Miskolc plant.


Preparations start to turn our division into its own company, which is planned to operate under independent management and with its own facilities.


The former SG division officially turns into SEG Automotive. Our local company is renamed to Starters E-Components Generators Automotive Hungary Kft. (S.E.G.A. Hungary Kft.), but continues production at its previous location.

In parallel, we open our new logistics hall – the largest in the region – in the Szirmabesenyő industrial park.


The 15.000.000th alternator leaves the production line.


In February, the foundation stone of our new production facility is laid in the Szirmabesenyő industrial park, right next to our logistics hall.
75.000.000th starter motor is produced.


In September, our new plant is officially inaugurated and placed on the industrial map of the county with its new address: 3711 Szirmabesenyő, Farkashegyi út 3. At this time, production, development, testing, and all supporting functions are already fully operational in the new location.


This year not only SEG Automotive has its 5th anniversary but the Hungarian plant celebrates its 20th.

Company Culture.

Inspired by the values of our global DNA, we put a strong focus on local culture and creating a positive work environment.

Office of the Year

Our brand-new building has been tailored to our needs – which we assessed by involving our local employees. As a great acknowledgement we won the – Office of the Year 2021 – Special Prize and 2nd prize among large enterprises.

Top Employer in Hungary

We are highly proud of our Top Employer Hungary 2022, 5th place gained in the Randstad survey.

Office of the Year - Special Price

Family friendly workplace logo

Family-Friendly Workplace

Our company has always put an emphasis on the wellbeing of our own employees and supporting their families. For services and benefits we have been officially recognized as a Family-friendly Workplace in 2022. We continue to work hard to live up to this also in the eyes of our employees and maintain a supportive atmosphere at work and beyond long-term.

You can learn more about the details of the program here: Employee benefits and incentives.

Achievements and partnerships.

  • One of the biggest employers of the region: Top 10 employer in B.A.Z. county (based on added value, net revenue, and number of employees) & among top 100 employers in Hungary (based on the revenue)
  • Cooperation agreement with the City of Miskolc (since 2018)
  • Ongoing cooperation agreements with the University of Miskolc
  • "Outstanding Patron” prize for “supporting the education of the university" through plant visits as well as lectures by professionals and managers of the company
  • Cooperation with the B.A.Z. County Hospital and support of the Ambulance Service and Red Cross
  • "Excellent economic entity” prize of the BOKIK (Chamber of Commerce and Industry of B.A.Z. County)
  • Strategical cooperation agreement with the Hungarian government
  • Diamond graded supporter of the sports organizations of Miskolc Certificate
  • Multiple customer excellence awards, including the General Motors Supplier Quality Excellence Award, the DAF 10 PPM Award, and Supplier of the Year (Hungary)